Interesting updates from Crookedbrains.

Posted: 05 Jan 2010 02:19 AM PST

Most of the shopping bags have a logo of the store on it from where it comes. But with the changing times, some of the companies have come up with 'Smart' shopping bag designs, which surely advertises and promotes their products more effectively.

Volkswagen Golf GTI Shopping Bag: This was created to draw attention to the brand during the Paris Motor show. And as a result, many visitors used the bag during the whole time of the show, which increased the visibility of the Volkswagen and it drew more crowd in comparison to previous years.

Sandisk Shopping Bag: These huge bags were created to advertise the Sandisk 4GB camera cards. The concept was quite interesting: these bags had a message on the flap, "Space for 4000 photos". When the customers arrived at the photo kiosk, they were handed these huge bags designed to look like Sandisk 4GB camera cards, instead of the standard photo envelope. And the results are quite impressive, not only these bags drew huge attention to the product in-store but also it transformed customers into walking billboards promoting the company's photo processing service.

Index Living Mal l- Model Room Shopping Bags: This was created for August´08 catalogue for Index living mall, campaigns for Index condo set. "Instead of the typical catalogue, it's designed like a shopping bag. The different bag sizes representing the room spaces. With these "bags" the consumer can see the furniture and décor items fit in the condo space printed inside. The detachable items give the consumer the experience of designing their own space."

Wolfsburg Shopping Bag: These bags were created to promote the "Champions Collection" merchandise; 2009 when the German footballclub Wolfsburg entered the record books and won their first Bundesliga title. These shopping bags were given out to the fans who purchased an item at the local fan shop, which reminded everyone that Wolfsburg is currently "holding" the German championship title.

Meralco's unplug to save shopping bags: Meralco, the Philippines' top supplier of electricity, created these shopping bags to educate the customers how electricity is used and how to read electricity bills. These bags combined Electric tips and information on how to save electricity and ways to practice smart electrical utilization.

P Shopping Bag: To promote an article in Pmagazine, 127,000 of these printed bags were distributed a few weeks before the edition was published. The black bags were designed to look like a traditional dress, so that when a book was dropped into it, the girl on the cover would appear to be wearing the traditional dress.

Heineken Shopping Bag: These were created from used materials from the Heineken billboards, and were sold on Heinekencity.com and also at boutiques. These became an instant fashion statement. The first batch of these bags was sold in only a few days. And the best part was that the customers became walking billboards for the product.

Carlsberg Shopping Bag: This one creates an optical illusion and makes an onlooker to think how the bag-owner can carry this bag in one hand with ease.

Magicstore's Shopping Bag: The Grey Group received an interesting task from their client (Magicstore) to create a bag of purchases for their shop. What they needed to create was something that is relevant, creative and impressive for the client's business. And the outcome was really impressive: though it looks like a normal bag with regular handles, but really the handles are made from transparent fishing line (Nylon), and when used, it gives an impression that the bag is moving on its own - apt for the products sold in the client's shop.

Clothes in Closets Shopping Bag: Leo Burnett Lisbon advertising agency gets the credit for this one.

Botanique Slimming Cream - Before/After Shopping Bag: This shopping bag was designed for the customers who would purchase the cream. The idea and concept is beautiful: to demonstrate the benefits of the products the dimensions of the paper bag were used. As a result some of the customers actually reused these paper bags to cart other items, which generated interest from friends and co-worker about the product.

Wheaties Shopping Bag: The six-pack abs bag is really a clever one. This one is sure to inspire you to get in shape, or inspire you to carry a bag in front of you wherever you go.

Reach out to the children Shopping Bag:

Dreamfields Shopping Bag: These were created to show how some township kids still make soccer balls. These bags were kept in the Sunday newspapers with a detailed explanation. This helped in garnering financial support from corporate sector and the general public, and most importantly it served as a tangible reminder of the need for a change.

Give me your hand - Shopping Bag:

TBWA Shopping Bag: TBWA Philippines used reusable canvas instead of the usual plastic. During the holiday season these were given out to their employees and industry partners. The printed designs served as a reminder to think green.