Witty Sparks

Witty Sparks


L’Oréal presents the INOA Colour Capture App for your Smartphone!

Posted: 07 Sep 2012 11:17 AM PDT

L'Oréal Professionnel has always delivered the best products and people have always been very happy with this product ever since its launch. Keeping this in mind this reputed company has taken an initiative to develop a smartphone app which is called INOA Colour Capture.

INOA Colour Capture App Features Cool Way to Win Prizes

INOA Colour Capture App Features Cool Way to Win Prizes

The uniqueness of this app is that it calls for people to capture virtual color bubbles in the participating salons. This has been launched all over UK and Ireland. If you succeed in capturing these virtual color bubbles you could be lucky enough to win an INOA hair color service or INOA color care salons in participating salons across the nation! Isn't it a wow offer? Now let us find out how to capture these color bubbles on our smartphones. L'O'real allows us to do so in three different ways. Consumers can capture the color bubbles either through Street View, Map View or List View. And INOA Colour Capture is released on September 6th, thousands of these bubbles was released across the UK and Ireland.

These virtual colour bubbles represent two different types of prizes:

  • Over 15,000 INOA complimentary colour services available in salons Nationwide
  • Over 90,000 INOA colour care sample packs (one shampoo, one masque & one conditioner)

INOA Colour Capture:

To know more or to locate the local salons you could either call on 0800 072 6699 or visit Lorealprofessionnel.co.uk. Now the reason why L'Oréal Professionnel has grown to such popularity is because its ammonia free hair colour gives us a hair colouring experience like never before. INOA being odorless provides optimized scalp comfort and recognizes your hair’s level of lipids and important amino acids. When you are getting the best right here why should you go elsewhere? If you still want to know why i’ll say “because your worth it!”

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How is your brand doing in the world market? Ask WhichSocial.com

Posted: 07 Sep 2012 09:47 AM PDT

In this competitive world you are either the best or you are nothing at all. In such a situation it is important for you to know your exact position in the race. If we talk of brands it becomes very important for them to know not only their own position but also of those competing with them.

WhichSocial.com Launches With New Pinterest Analytics Tool

WhichSocial.com Launches With New Pinterest Analytics Tool

Keeping this in mind Manchester based technology company has come up with a social media called WhichSocial.com, which allows retailers to see the popularity of their brand as well as you can get stats on how that brand is doing compared to others. This tells them whether their marketing strategies are good enough or need modification.

As you all aware that most of the brands are doing good in Pinterest.com, which is a best social space for brands. WhichSocial.com is specially for Pinterest which will enable fashion brands to track sales through Pinterest, identify key influencers and evaluate marketing campaigns on this rapidly-emerging social media channel. Retail brands can also monitor and follow the popularity of their competitors' products.

Brands can monitor their success so closely that they can follow the customer from the time he pins the product to the time he buys it. Now that's something we never had before and it definitely needs appreciation. The software has been aptly named looking at the unique service it gives to its users. This social media launched just this year has a gone a long way in a short period of time. On this occasion let us take a look at what the Managing Director Avin Wong has to say

"The growth in the popularity of Pinterest has come as quite a surprise to retailers, many of which haven't quite figured out how best to use the platform or integrate it into their overall sales and marketing strategy.

We wanted to create an analysis tool that was simple for retailers to use but produced a level of insightful data that has previously been unseen in a social media monitoring tool. This unique set of information can easily be incorporated into marketing analysis and be used for future campaign planning as well."

You may want to know why WhichSocial.com when we have so many social networking sites out there. A report from SteelHouse claims that the users of this Pinterest social media are 79% more likely to buy products than otherwise. The popularity of a brand or a product is decided on the basis of the number of pins, re pins, likes and comments. This means the more pins, likes or comments a product gets the more popular it is with consumers. While this remains so people searching for a product can see only the last 300 pins to that product. I think Avin Wong has created an interesting way of competing in the world market. What say?

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