Steelwedge Software

Steelwedge Software


Control and Growth– Tipping the Balance in a VUCA World

Posted: 24 Feb 2012 09:24 AM PST

We Live in Dynamic Times Natural disasters, technological disruptions, transitory advantages, fractured markets, multifarious competitors, increasingly demanding customers and fickle consumers.  Thanks to the military, we have a useful descriptor for the conditions and environment these drivers create; VUCA – volatility, uncertainty, complexity and ambiguity… a combination of the magnitude and speed of change, the lack of predictability and prospect of surprise, the multitude of forces and confounding issues, and the lack of one right answer or a single course of action. You are likely to be feeling this already – 89% of participants on our recent S&OP Control Paradox: Folly in Volatile Times? webinar said they are.  If you are not, enjoy it while you can… and get ready for it.  Even being fully aware of confirmation bias (the tendency to select information that confirms a predetermined hypothesis), there is compelling evidence that there are few places to hide: natural disasters, commodity pricing, financial market booms and busts, massive socio-political, socio-economic and socio-technological shifts to name a few. To amplify these external changes further, most companies are clambering for ways to drive growth and increasing the internal pressure for more new stuff – new products, new services, new channels, new markets, new technologies – to do more of the unpredictable (and create unpredictable responses in the marketplace).  Again, you are likely to recognise this; 91% of the participants in the S&OP Control Paradox  webinar did.… Read the rest

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