Witty Sparks

Witty Sparks

3 Idiots casts a spell on the Chinese audience!

Posted: 04 Jan 2012 09:28 AM PST

The story about the 3 Idiots in India has impressed the Chinese too! They just cant get enough of Rancho and his friends. The film has worked very well with them. This adaptation of Chetan Bhagat's novel [Five Point Someone] which came bore Indian audience in 2009 was released in China just two weeks ago has done good business over there.

3 Idiots Create History in the Overseas Market

3 Idiots Create History in the Overseas Market

The Aamir Khan – Sharman starrer has won the hearts of the Chinese audience, who cannot get enough of the Phunsuk Wangdu and the Ranchodas Chanchad characters played by Aamir. 3 Idiots, which released in India in 2009, was released in China just two weeks back with only 900 prints.

You have no choice but to believe me when I say that it has managed to earn a huge sum of 11 Crores in just 14 days. It is matter of pride for its makers because only few foreign films are allowed in China and 3 Idiots got to be one of them. Doing well apart from this definitely adds to the pride. China being the second market for Indian films after the US is very happy to receive entertainment of this kind.

A delighted CEO, Sameer Rao, talking on behalf of Vinod Chopra Films, said "Mainland China is the second biggest film market after the US but it is very difficult to enter because only twenty foreign films can be screened in China in a year. After its success in just two weeks, the VCF camp has built high hopes that the movie will have a very long run in the Chinese market. Anil Arjun, the CEO of Reliance Media Works, said, "The message in the film has been the pull factor in the film. Such a great response from a non-traditional territory like China is a welcome phenomenon for the Hindi film Market".

This extra ordinary success in the Chinese Market has made 3 Idiots the highest grossing movie in the overseas market with a total of Rs 121 Crore. The success of 3 Idiots has opened doors to other Indian movies in the Chinese market. Audrey Lee, the owner of the Chinese Distributor Firm Ekdo Films, said "Films from various countries are given a chance to be released in China under the quota system. As 3 Idiots is doing very well, Indian Films now have a better chance to be released in China. The local distributors too shall try hard as they have seen the response an Indian film can get".

This success is to be celebrated by the entire Hindi film industry since it has opened doors for Indian films abroad. So I come to the end of this article by congratulating the makers. Congratulations guys!!!!!

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