Steelwedge Software

Q&A with Pier Barattolo, VP of North American Sales at Steelwedge

Posted: 23 Sep 2011 09:15 AM PDT

Steelwedge recently announced that we've expanded our management team to support rapid growth and ensure a high level of customer satisfaction. We will be profiling each of our new executives starting today with our Vice President of North American Sales, Pier Barattolo. Pier comes to Steelwedge from Right90 where he Vice President of Sales and drove rapid customer growth. Prior to Right90, Barattolo was Vice President of North American EPM sales for SAP Business Objects, where he helped grow annual license revenue by 82 percent, and Vice President of Sales at IBM Cognos Adaytum where he drove sales from $1 million to over $64 million. Pier has also held executive positions at Rolls Royce and General Electric. Steelwedge: Why did you choose to join Steelwedge? Barattolo: I was impressed with Steelwedge's market leadership and deep S&OP and business planning expertise. The Integrated Business Planning (IBP) and sales and operations planning (S&OP) technology space is exploding as companies continue to focus intently on perfecting their demand-supply planning in response to recessionary pressures. The opportunity to help Steelwedge quickly scale its sales organization to meet market demand presented an exciting challenge. Steelwedge: What is driving the adoption of IBP and S&OP technology? Barattolo: As I talk to business leaders across the country, it is evident that the recent economic turmoil exposed the unfortunate fact that many companies lack the processes and technology to cope with unexpected events — whether good or bad. The lack of an integrated operational and financial planning approach meant that executives lacked an early warning system and could not adjust quickly to changing circumstances. The financial, operational and customer satisfaction implications of this shortfall have been huge. Now, as companies are forced to do more…

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