Tech Mania: 5 Lessons To Learn From AdSense plus 1 more articles

Posted: 22 Apr 2011 09:02 PM PDT

AdSense is one of the most popular direct Ad placement revenue model for bloggers. You can make lots of money using Google AdSense. However, if you don't learn how to target AdSense ads, or how to optimize them, you won't be getting the best out of AdSense.

adsense

Target Your Google AdSense Ads

Non-targeted Ads reduce your earnings to a large extent. This is because your visitors won't be interested in Ads that are not related to your blog's topic. You can avoid this by using a process called section targeting. You can improve Ad targeting by suggesting sections of your content that you would like AdSense to downplay or emphasize while matching Ads to your site's content. Take a crash course in HTML before you attempt to implement section targeting. To know more about section targeting, read up on Google AdSense help articles.

Ensure AdSense Positioning

Place your AdSense Ads at the end of single posts to avoid affecting the user experience. Use the optimum large rectangle size of 336×280 or the banner size 468×60 pixels. It also makes sense to add a Leaderboard to the footer or a Skyscraper to your sidebar.

Maximize CPC

Here are a few pointers to maximize your click-through rate:

• Place Ad units close to the header, or blend with the content

• Add a large rectangle above or next to your content, just below your post's title.

• Add the AdSense units on your homepage between posts, to simulate menus or navigation bars.

• If your niche is health find out the best keyword and target it. For my health blog I have targeted medifast discounts and nutrisystem coupons and I get high CPC than other keywords.

Every Blog Is Unique; Analyze Yours

Your blog is unique; therefore, it is very important to place your Ads successfully. Take the time to analyze visitors' responses by placing your Ads in different spots on your site. Remember; don't go overboard with AdSense thinking just of your revenue. So don't overdo on the AdSense clicks in exchange for an upset reader.

Pointers For Maximizing Your AdSense

Stick to the three top performing Ad units as much as possible, unless something else is more suitable to your website design:

336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper

Use blue color Ads; this fact has its roots in the blue links that used to be used in major websites earlier. Whichever link color you use, make your AdSense links the same color. Blend your AdSense in your webs with your website as much as possible so that they don't glare at the users.
Ads placed within the content should be placed within borders, while Ads outside the content can be enclosed within borders to call attention.
Rotate background color of your Ad units to reduce Ad blindness if your site has mainly repeat visitors.
Disable the "Onsite Advertiser Sign-Up" feature on your website. This will remove the "Advertise on this site" message from your Ad units.
Yes, every site is unique so be sure to test your Ad units using different colors and formats. Keep an eye on the results and visitors' responses and fine-tune your AdSense units.

5 Lessons To Learn From AdSense is a post from: Tech Mania

By Blogsdna

Tags: adsense, AdSense positioning, advertiser, Analyze, banner size, bloggers, color, content, CPC, crash course, earnings, footer, Google, key words, leaderboard, Learn, Lessons.tips, Maximize, menus, navigation bars, niche, placement, positioning, Rectangle, rectangle size, Rotate, sidebar, site, skyscraper, target

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Posted: 22 Apr 2011 07:19 PM PDT

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