FocuSoft Tech Blog

FocuSoft Tech Blog


HTC add Flash support to Android Hero

Posted: 24 Jun 2009 04:32 AM PDT

As well as the Hero, HTC have announced a deal with Adobe to bring support for Flash to the new smartphone.  Describing it as "an important step toward full web browsing with Flash Player 10 on mobile phones in future".  What it does mean, though, is full access to Flash video like YouTube within the browser.

Hero Pers Right 0622 sg1 347x480

There's also a double-tap for fullscreen function, plus interactive content support.  Hero can also stream MP3 files from online and local storage, as well as supporting Sorenson and On2 VP6 codecs.

More information on the Hero here.  SlashGear will have full hands-on images soon!

Press Release:

Adobe and HTC Bring Flash Platform to Android
New HTC Hero Delivers More Complete Web Browsing Experience with Adobe Flash Technology

SAN JOSE, Calif. and LONDON — June 24, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) and HTC, a global designer of mobile phones, today announced that the new HTC Hero is the first Android phone to ship with support for Adobe® Flash® Platform technology. The new phone delivers a more complete Web browsing experience and provides access to a broad variety of Flash technology based content available on the Web today.

"As the first Android device with Flash, the new HTC Hero represents a key milestone for Android and the Flash Platform. With close to 80 percent of all videos online delivered with Adobe Flash technology, consumers want to access rich Web content on-the-go." said David Wadhwani, vice president and general manager, Platform Business Unit at Adobe. "The collaboration with HTC offers people a more complete Flash based Web browsing experience today and presents an important step towards full Web browsing with Flash Player 10 on mobile phones in the future."

The new HTC Hero is a key element of the HTC experience and a new generation of HTC mobile phones and devices. Users can browse and discover a broad set of Web content and applications not supported by mobile phones in the past. People can also view YouTube videos using Flash technology, and enable full screen viewing mode by simply double tapping the screen.

"Adobe Flash is an important core technology for people interacting and experiencing the Web, it is only natural to be offering it on the new HTC Hero first," said John Wang, chief marketing officer, HTC Corporation. "We look forward to continuing our close collaboration with Adobe and to bringing Flash Player 10 support to our phones in the future."

The HTC Hero delivers powerful, compatible video playback performance using Flash technology, and interactive content enabled by ActionScript® 2.0. Users can enjoy and navigate through Web videos using intuitive video controls. With progressive streaming of large MP3 audio files from a Web server and the local file storage, the HTC Hero provides a seamless audio experience. Support for Sorenson and On2 VP6 codecs enables higher quality video and playback of existing Web content. A demo of the user experience enabled by the Flash Platform on the HTC Hero and the Android operating system can be viewed at www.adobe.com/go/htchero.

HTC Participates in Open Screen Project

HTC also announced its participation in the Open Screen Project, a broad industry effort to deliver a consistent runtime across screens and to provide access to all Flash technology based Web content in the future. As a contributor to the initiative, HTC is collaborating with Adobe and more than 25 other industry leaders to bring Flash Player 10 and full Web browsing to the next generation of Android based smartphones and other mobile computing platforms and devices. For more details on the Open Screen Project, visit www.openscreenproject.org.

About Adobe Flash Platform

The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of Web applications, content and video that runs consistently across operating systems and devices. Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, and Adobe Flash technology is the No.1 platform for video on the Web. In addition, the mobile runtime has shipped and delivered Flash technology based content on close to 40 percent of all new mobile phones and devices in 2008. For more information about the Adobe Flash Platform visit www.adobe.com/flashplatform. For details on the goals set for the Adobe Flash Platform as part of the Open Screen Project, visit www.openscreenproject.org

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that is sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.


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HTC Hero gets official

Posted: 24 Jun 2009 04:11 AM PDT

SlashGear is waiting for the HTC London press event to begin, but we already know the headline product: the HTC Hero.  The company's third Android phone, the Hero features HTC's new "Sense" UI, together with a 3.2-inch HVGA screen with fingerprint-resistive coating, Teflon back panel for improved durability, and full 3G connectivity.

Hero Front+Back 0618 sg 440x480

There's also a 5-megapixel camera with autofocus, a microSD card slot, GPS, WiFi b/g, Bluetooth 2.0+EDR and – happily – a 3.5mm headphone jack.  3G support is for the 900/2100MHz HSPA bands and quadband GSM/GPRS/EDGE.  There's the usual HTC Android trackball.

HTC Sense borrows many of TouchFLO 3D's abilities, bringing Facebook statuses, Flickr photos, Twitter widgets and other details to the fore.  The HTC Hero is expected to land in Europe in July and Asia later in the summer.  A US version will come later in 2009. We'll have live photos as soon as they officially announce the phone!


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22Moo GameBone Pro controller for iPhone and iPod touch

Posted: 24 Jun 2009 02:04 AM PDT

We're not entirely convinced by the name 22Moo, but now that iPhone OS 3.0 supports third-party peripherals we're sure we could find some bag-space for their GameBone Pro controller.  Intended to be used with an iPhone or iPod touch, the GameBone Pro hooks up via Bluetooth or Apple's dock-connector, and has an 8-way D-pad plus six buttons.

22moo gamebone pro for iphone 480x226

There's also a 2,000mAh Li-Ion battery, which not only powers the GameBone Pro's functionality but – if you use the wired connection – can recharge your iPhone or iPod touch, too.  A row of LEDs shows charge status.

The controller also has integrated speakers, a microphone, and a 3.5mm headphone jack.  It's set to hit shelves in mid-September, but we don't know price yet; 22Moo are asking potential customers to suggest what they'd pay for the GameBone Pro, which seems like an obvious way to find your shiny new peripheral now costs fifty cents.


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Logitech Squeezebox Touch tipped; updates to Boom & Duet

Posted: 24 Jun 2009 01:48 AM PDT

logitech squeezebox touchDetails of a new device in Logitech's distributed audio streamer range have emerged, the Logitech Squeezebox Touch.  A WiFi-connected base-station controller with 4.3-inch color touchscreen and integrated stereo speakers, the Squeezebox Touch can seemingly both integrated with an existing setup as well as be used to access online music and internet radio.

The Touch supports MP3, FLAC, WAV, AIFF, WMA, Ogg Vorbis, AAC and Apple Lossless, among other formats, together with MP3, Ogg and WMA internet radio streams.  Its WiFi b/g connection supports WEP, WPA and WPA2 encryption, and there's also a 10/100 ethernet port.  A USB host port will allow you to plug in a USB drive, plus there's an SD card slot for loading music and photos that way.

In addition to the onboard speakers there's also a headphone jack, stereo RCA output, digital optical and digital coax outputs.  Logitech have even squeezed an ambient light sensor and proximity sensor into the bezel.  No word on release date or US pricing as yet.

According to Dave Zatz, both the Squeezebox Duet and Squeezebox Boom are also in for an upgrade, though no details on exactly what will change.

[via Zatz Not Funny]


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HP ProBook 4310s 13.3-inch notebook: optional Blu-ray & Gobi 3G

Posted: 24 Jun 2009 01:30 AM PDT

As well as the somewhat VAIO-esque Mini 5101 netbook they announced this morning, HP have also got a new ProBook full-sized notebook for you to consider.  The HP ProBook 4310s has a 13.3-inch display and the same styling as the rest of the S-series the company announced back in April; there's also optional Gobi WWAN mobile broadband, DDR3 memory and a full-sized keyboard.

HP ProBook 4310s 480x336

Under the hood, there's a choice of Intel Celeron CPUs up to 1.9GHz, or Core 2 Duo CPUs up to 2.8GHz.  RAM is up to 8GB, while storage is either up to 500GB of 5,400rpm HDD or 500GB of 7,200rpm HDD; you also get a choice of DVD burner or Blu-ray optical drives.

In addition to the optional WWAN there's WiFi a/b/g/n, Bluetooth 2.1 and gigabit ethernet, and you can also specify a standard modem if you're feeling retro.  Ports include three USB 2.0, HDMI, audio in/out, an ExpressCard 34 slot and an SD/MMC card slot.  There's a 2-megapixel webcam and microphone array.

Graphics are courtesy of either Intel's GMA 4500MHD chipset or ATI's Mobility Radeon HD 4330 with 512MB of its own memory.  Other options include a fingerprint reader and a choice of XP, Vista or Linux OS.  The HP ProBook 4310s is expected to arrive on July 20th, priced from $799.

Press Release:

HP Expands ProBook Family of Notebooks

PALO ALTO, Calif., June 24, 2009

Adding to its recently introduced HP ProBook s-series notebook family, HP today announced a new model that offers enhanced functionality, while keeping with the line's stylish design and affordability for small and midsize businesses and mobile professionals.

At 4.34 pounds and 13.3-inches diagonally, the HP ProBook 4310s Notebook PC shares the same sophisticated design and business versatility as the current HP ProBook s-series. This includes a color choice of glossy noir or merlot finish and a spacious full-sized keyboard. It also features the latest professional innovations not previously available outside the HP EliteBook notebook portfolio, such as HP QuickLook 2(1) software, the HP SpareKey(2) feature and HP File Sanitizer.(3)

In addition, the HP ProBook 4310s offers an optional HP Fingerprint Sensor, which eliminates the need to remember login names and passwords as users can use fingerprint authentication to log in to their computers.

The HP ProBook 4310s offers enhanced features, such as a capacitive strip for improved usability, and additional wireless options, such as the HP Mobile Broadband powered by Gobi.(4) The dual-array microphone is an added benefit when conducting video conference calls. It also incorporates a secure digital/MultiMediaCard (SD/MMC) Memory Card Reader, a double-data rate three (DDR3) memory and a high-definition multimedia interface (HDMI) port to connect to high-definition (HD) displays.(5)

"The ProBook 4310s maintains a savvy style and refined simplicity in a small, light package that offers increased mobility," said Carol Hess-Nickels, director, Marketing, Notebook Global Business Unit, Personal Systems Group, HP. "Its first-class business features, coupled with an array of wireless options, offer small business professionals the productivity and efficiency they require while in the office or on the go."

Two new accessories(6) complement the merlot ProBooks: a merlot mouse and a three-in-one special edition mouse pad that also acts as a screen wipe and screen protector for users when they are on the go.

With the versatile HP Essential USB 2.0 Port Replicator, users of HP ProBook s-series, HP Mini PCs and Compaq notebooks have immediate audio and network connectivity and can improve productivity with access to up to five concurrently working USB-connected devices.

Owners of the HP ProBook 4310s can travel in style with the new HP Professional Series Cases, which use quality materials and design. Both Essential and Professional series cases include a top loader, backpack, messenger, designer tote, slip case and quick case.

The HP ProBooks can easily connect to the new HP LE1901w and HP LE2201w widescreen LCD business displays, offering enhanced productivity. These displays are ENERGY STAR® qualified, contain 50 percent less mercury and consume up to 40 percent less power than previous generations.(7)

As with the entire HP ProBook s-series portfolio, configurations of the HP ProBook 4310s are ENERGY STAR qualified and are identified as HP ProBook 4310s ENERGY STAR on HP websites and on www.energystar.gov. In addition, the HP ProBook 4310s is EPEAT Gold registered in the United States.(8) Energy-saving HP Smart AC Adapters allow the notebooks to automatically make power adjustments as needed.

Pricing and availability(9)

The HP ProBook 4310s is expected to be available in the United States on July 20 at a starting price of $799. The HP Essential USB 2.0 Port Replicator is expected to be available on July 20 at a starting price of $79. HP Professional Series Cases are expected to be available in August with a starting price of $39 for the Slip Cases and $69 for the Carrying Cases.

More information about the HP ProBook s-series product specifications and other HP mobility solutions, as well as images, is available in an online press kit at http://www.hp.com/go/mobility2009.

About HP

HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.


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mintpass mintpad MID gets unboxed

Posted: 24 Jun 2009 01:05 AM PDT

After mintpass made a few pre-release mintpad MID units available to touchscreen-loving early adopters last week, the first English-language unboxing and hands-on for the 2.86-inch device is here.  We're entirely unsurprised to see that Jenn from Pocketables is first; she's already impressed with the build-quality of the WiFi-enabled mintpad, together with the range of accessories they include.

mintpass mintpad 1

There are a few design frustrations, such as the microSD card slot being underneath the battery and the mintpad only having 4GB of its own onboard storage, but general things are looking good.  mintpass even include a second sync/charge cable for use with the docking cradle, which is something plenty of other manufacturers could learn from.

As it stands, the firmware still has untranslated menus in the browser, and the file-manager and "ad-hoc chatting" aren't ready for use.  All that should change by June 30th, though, at which point an upgrade will be available.  This is looking to be a very curious, very distinctive little device, and we're looking forward to Jenn's full review.


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SlashGear joins HTC London today: new HTC Hero to debut?

Posted: 24 Jun 2009 12:53 AM PDT

The clock is counting down to HTC's London press event, with a little over three hours to go until we get to see exactly what the smartphone manufacturer has in store.  We're fully expecting to see a new Android handset, most likely the HTC Hero, which we're hearing that the company has been quietly showing off to select groups of journalists and analysts.  SlashGear will be at the event this morning, bringing you all the details.

htc come see sg

The Hero is expected to feature similar hardware to the HTC Magic, so figure a capacitive touchscreen, 3G and WiFi connectivity, GPS and a camera.  What stands it apart are the modifications HTC have apparently made to Android; while the company's first two devices have pretty much delivered the typical Google platform experience, leaked ROM builds from the Hero suggest a new UI called "Rosie".

Rosie blends some of HTC's TouchFLO 3D UI, as seen on their Windows Mobile devices, with Android, and we're hearing very positive things from those running the ROM on their devices.  Other rumors, though, are saying that HTC will bring a second device, similar to the Hero but with a QWERTY keyboard, called Memphis along today.  We'll only know when the curtain (likely metaphorically) goes up, so keep reading SlashGear to find out all the news today.


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HP Mini 5101 netbook gets slick, business-ready design

Posted: 24 Jun 2009 12:26 AM PDT

HP have announced a new netbook, the Mini 5101, and like their original entrant to the market they've gone with business-friendly materials targeted at "on-the-go professionals".  The HP Mini 5101's 10.1-inch display is clad in anodized aluminum, while the lower case is made from magnesium alloy.  Inside, there's the usual Intel Atom processor, in this case the 1.66GHz N280, paired with up to 2GB of RAM and up to a 320GB HDD or an 80GB SSD.

HP Mini 5101 netbook 1 479x397

Two display options are available, a standard 1024 x 600 or an HD-capable 1366 x 768 16:9 panel, with graphics via Intel's GMA 950 chipset.  Ports include three USB 2.0, VGA, ethernet, audio in/out and an SD/MMC card reader, while there's also WiFi a/b/g/n, optional Bluetooth 2.0 and optional EVDO/HSPA WWAN.  A 2-megapixel webcam lurks up in the screen bezel, along with stereo microphones.

The whole thing weighs from 2.64lb, and measures 10.3 x 7.09 x 0.91 inches.  It's being offered with either Windows XP Home, SUSE Linux Enterprise 11 or FreeDOS, as well as either 4-cell or 6-cell batteries.  Pricing starts from $449, and you can pick up the HP Mini 5101 from July.

HP Mini 5101 netbook 1 150x100 HP Mini 5101 netbook 2 150x100 HP Mini 5101 netbook 3 150x100
HP Mini 5101 netbook 4 150x100 HP Mini 5101 netbook 5 150x100

Press Release:

HP Blends Functionality, Durability and Style with New HP Mini PC

PALO ALTO, Calif., June 24, 2009 – HP today unveiled its top-of-the-line Mini PC for on-the-go professionals who demand a stylish, yet durable fully functional companion PC.

The HP Mini 5101 features a sturdy, lightweight anodized aluminum display enclosure with a black, brushed finish. Complementing the aluminum is the use of magnesium alloy in the lower case of the Mini frame. Soft-touch paint on the base and palm rest further advance the PC's look and feel. This combination of materials, an industry first in the netbook category, not only delivers an eye-catching design, but also improves durability.

Furthering the stylish look of the HP Mini 5101 is a newly designed, spill-resistant keyboard that is 95 percent of a full-size QWERTY keyboard. It features a visually open and spacious keyboard design with keys raised from the surface. HP DuraKeys, a clear coating over the keys, makes the keyboard 50 times more resistant to visible wear than keyboards without it. (1) In addition, the mouse buttons are located in the traditional space below the touchpad, making for a familiar user experience.

"HP Mini PCs have no equal when it comes to industrial design, use of innovative materials and overall feature sets. The HP Mini 5101 is truly a work of art, a sophisticated companion PC crafted for the trend-savvy mobile professional who needs functionally, durability and style."

- Ted Clark, senior vice president and general manager, Notebook Global Business Unit, Personal Systems Group, HP

Specifications and Accessories

Starting at 2.6 pounds, (2) the fully functional and durable HP Mini 5101 is an ideal companion PC for the on-the-go professional. It features a large 10.1-inch diagonal LED display available in either WSVGA or high-definition (HD) (3) resolutions. Customers can also choose either the four-cell battery for lighter weight or six-cell battery for longer battery life. When configured with the optional six-cell battery, the HP Mini 5101 delivers up to eight hours of battery runtime. (4)

Mobile professionals can stay ultra-productive with the HP Mini 5101 PC's small, low-power Intel ® Atom processor, which enables the unit to run cooler, use less power and improve battery life. A fast-performing 7,200 RPM hard drive comes standard with the unit. Alternatively, an optional Solid State Drive (SSD) is available in either 80 or 128 gigabytes.

New accessories designed for use with the HP Mini include a USB 2.0 port replicator that adds a variety of audio, networking and USB ports to allow greater productivity. A lightweight, functional messenger bag designed specifically for the HP Mini or a neoprene slip case offer added protection for professionals while on the go. Other accessories available for the HP Mini include a USB 2.0 docking station, external optical drive and USB-powered external speakers.
More information on HP Mini 5101 product specifications, images and other HP mobility solutions is available in an online press kit at www.hp.com/personal.

(1) In independent testing conducted by Trace Laboratories, HP DuraKeys showed no wear after 250,000 cycles. Competitor notebooks showed significant wear after only 5,000 cycles.
(2) Weight will vary by configuration.
(3) HD content required to view HD images.
(4) Battery life will vary depending on the product model, configuration, loaded applications, features and power management settings. The maximum capacity of the battery will decrease with time and usage. Sold separately or as an add-on feature.


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Buffalo, D-Link, LaCie & Seagate sign up to offer Marvell Plug Computers

Posted: 24 Jun 2009 12:01 AM PDT

Marvell's SheevaPlug wall-wart Linux PC has finally come of age, with the company announcing mainstream retail partners including Buffalo, D-Link, LaCie and Seagate, together with beginning distribution of the Plug Computer development kit in Europe.  The original SheevaPlug has a Marvell Kirkwood processor with a 1.2GHz Sheeva processor, 512MB of RAM and 512MB of flash storage; resembling a wall-wart, it plugs directly into a power socket and offers a single USB 2.0 port and a gigabit ethernet port.  Suggested uses included a home server, NAS or other form of network-connected device.

plug computer 1 480x273

Various companies have partnered with Marvell to offer Plug Computers in multiple form-factors.  These range from Axentra, who have a new touch*mediacenter mini designed to store and share digital content, Eyecon Technologies, who are positioning their version as a multi-source UPnP/DLNA aggregator, and CodeLathe, whose TonidoPlug is a home server offering local and remote access to documents, apps and media.  Ionics have taken a more general approach, positioning their Plug Computer as a tiny Linux PC, while ProSyst have integrated OSGI and Java to their version, to enable developers to more easily port existing apps and create new software.  Finally, WebTView have loaded their own software to discover and play internet TV.

The various form-factors include a simple box that closely resembles the original SheevaPlug prototype, together with more streamlined and even circular designs.  Of course, as well as the development device from Marvell themselves, the first retail device based on the reference design is already available, in the shape of the PogoPlug.

According to Marvell, a Plug Computer uses less than one tenth of the power of a regular home server PC.  It supports multiple Linux 2.6 kernel distributions, and is available to developers now for $99.

ionics round plug computer 150x100 plug computer 1 150x100 plug computer 2 150x100

Press Release:

Marvell Introduces Plug Computing to Europe

SheevaPlug Now Available to Developers in Europe; Ecosystem Partners Commit to Retail Products for Consumers

Santa Clara, CA (June 24, 2009) —Marvell (NASDAQ: MRVL), a leader in storage, communications, and consumer silicon solutions, today announced that developers in Europe can now purchase SheevaPlugTM development kits, outfitted for regional electrical specifications, through www.plugcomputer.org from Ionics EMS, Inc. and Globalscale Technologies. In addition to broadening the outreach to application developers, Marvell is growing the plug computing ecosystem by working with retail vendors such as BUFFALO INC., D-Link, LaCie and Seagate, who plan to launch retail versions of the plug computer for the consumer market.

"The Plug Computer is one of the more amazing technologies that have come out this decade and it has the potential to change the world," said Rob Enderle Principal Analyst for the Enderle Group. "The open plug platform gives European developers the opportunity to create applications, services, and solutions that are only limited by their imaginations."

Marvell introduced the Plug Computing initiative to make high-performance, always on, always connected, and environmentally friendly computing readily available for developers and end-users. A Plug Computer is small enough to plug directly into a wall socket and is designed to draw so little power that it can be left on all of the time. Unlike other embedded devices in the home, it contains a gigahertz class processor that is designed to offer PC class performance.

"The vast range of applications created from the open-developer SheevaPlug platform serves both retail product partners and service providers," said Dr. Simon Milner, Vice President and General Manager of the Enterprise Business Unit, Consumer and Communications Business Group at Marvell Semiconductor. "We are thrilled to introduce SheevaPlug to the European developer community and look forward to seeing the new applications they develop. Marvell is equally pleased to work with retail vendors such as BUFFALO INC., D-Link, LaCie and Seagate on delivering plug computing technology to consumers."

The plug computing ecosystem is rapidly expanding to include a full value chain of product partners, application developers and educational institutions. A full list of ecosystem partners is available at www.marvell.com
About the SheevaPlug Development Platform

The SheevaPlug development platform uses a Marvell KirkwoodTM processor based on an embedded 1.2GHz Sheeva™ CPU equipped with 512 Mbytes of FLASH and 512 Mbytes of DRAM. Connection to the home network is via Gigabit Ethernet. Peripherals such as direct attached storage can be connected using a USB 2.0 port. Multiple standard Linux 2.6 kernel distributions are supported on the SheevaPlug development platform enabling rapid application development. The enclosure is designed to plug directly into a standard wall socket and is designed to draw less than one tenth of the power of a typical PC being used as a home server.

About Marvell

Marvell (NASDAQ: MRVL) is a leader in the development of storage, communications, and consumer silicon solutions. The company's diverse product portfolio includes switching, transceiver, communications controller, wireless, and storage solutions that power the entire communications infrastructure including enterprise, metro, home, and storage networking. As used in this release, the terms "company" and "Marvell" refer to Marvell Technology Group Ltd. and its subsidiaries. For more information, visit http://www.marvell.com.


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Boxee snags Major League Baseball

Posted: 23 Jun 2009 09:02 PM PDT

Boxee Software start-up Boxee has gained attention as much for its contretemps with Hulu as for its well-received platform for watching online video programs on a television set. This evening, though, the company made news for all the right reasons. It announced a deal with Major League Baseball to integrate the league’s online game broadcasts into its software, giving Boxee users an easy, elegant way to tune in online games from distant ballparks on their living-room TVs.

The deal lends some legitimacy to Boxee, which has a ton of buzz but a limited number of users and no evident business model. The announcement coincides with the first public release of Boxee software for Windows PCs, which should help the company reach its goal of 1 million users by the end of the year. Boxee has attracted half that number so far, Chief Executive Avner Ronen said, almost all of whom use Mac or Linux computers or Apple TV set-top boxes.

Its software aggregates online video sites and brings them under a common user interface, enabling people to navigate their offerings with an ordinary TV remote control instead of a keyboard and mouse. It uses the social capabilities of the Net to help users find videos they might like to watch. And it provides a foundation for third-party applications that bring entertainment, information and tools from the Web to the TV.

There’s plenty of competition for Boxee on all those fronts — lots of websites are aggregating video and implementing social tools, and there’s no shortage of companies developing software platforms that enable TV screens to harness the power of the Net. The latter include TV set-makers, cable operators, Microsoft, Apple and a smattering of well-established software developers for set-top boxes. To set itself apart, Boxee has opened its platform to independent developers; it now offers over 100 applications, including streamed courses and lectures from Open University in the U.K.; a mash-up of Twitter and YouTube that helps users retrieve videos that correspond to hot topics; and a large-screen version of We Are Hunted, a music site that tracks the bands generating the most discussion on social networks.

For MLB.tv’s subscriber-only service, Ronen said, Boxee customized the site’s player to eliminate a number of user-interface features that relied on the keyboard-mouse combo. It also integrated the technology from Swarmcast that adjusts the picture quality of the broadcasts to match the viewer’s Internet connection. Most important, he said, the company worked with the MLB.tv to optimize its look for the “10-foot experience” — in other words, the view from the couch, not the desk. “I think it’s a work in progress,” Ronen added, with many features still to come.

In addition to baseball, the company has also integrated feeds from CBS, CNN, Comedy Central and Netflix, among others. These represent some of the most aggressive players within the industry when it comes to online distribution, and as such constitute the low-hanging fruit. The tougher sell for Boxee will be the cable networks that derive much of their income from cable and satellite subscriber fees.

“There is a real business challenge for them,” Ronen said, referring to the TV industry. Yet despite the blow-up with Hulu (which Boxee seems to have circumvented; one of the virtual channels on Boxee is “Hulu feeds,” a collection of streams from Hulu), Ronen said, the company has a “very healthy relationships” with media companies. “They see where the future is headed,” as well as how poorly the music and newspaper industries managed the transition to digital. “They don’t want to make the same mistakes where they can avoid them.”

– Jon Healey

Healey writes editorials for The Times’ Opinion Manufacturing Division.

[via LATimes.com]


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