Word Challenge: Gimmick

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Word of the day · Sep 27, 2026 Gimmick 1. a trick or device intended to attract attention, publicity, or business “it is not so much a program to improve services as a gimmick to gain votes” noun/ˈɡɪmɪk/

Choose the word that fits in the phrase “The magician's new gimmick was a clever way to ______ the audience at the show.” entertain bore

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