Eclectic Electronics

Eclectic Electronics

Sony Exmor R CMOS Sensor badvertisement: Comparison with a “simulated image”?!

Posted: 10 Aug 2009 04:00 PM PDT

Sony Exmor R Advertisement (Comparison to a "Simulated Image")

I wonder what Sony is particularly trying to drive at with this advertisement of their latest Exmor R CMOS Sensor. First off, the ad praises Sony by saying it can take “Outstanding images even in low light.” Hah! But when you look closely at the image it’s being compared to, you’ll definitely notice some very significant differences.

  1. Sony-taken image is much more well-lit than the one taken with the “Conventional sensor”
  2. The conventional sensor photo is actually a simulated image, as indicated on the lower right text
  3. Sony says that their photo was taken using a wide-open aperture value of f/2.4; Conventional sensor photo does not indicate aperture value
  4. Both photos taken do not take into account other factors such as shutter speed, ISO setting (this baby can definitely introduce a lot of noise into your photo!)

If Sony truly wants to praise new technology that they’re integrating into their digital cameras, they should make comparisons that are fair-and-square. They should do the following:

  1. Take both photos from the same spot. Use the same settings (or at least make them very close since not all point-and-shoot cameras can do a f/2.4 aperture opening) for ISO, aperture and shutter
  2. Definitely do not use a simulated image as a basis for comparison

[via CrunchGear]

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Star Wars lightsaber chopsticks, hitting Japan on November 2009: The force is strong with this one!

Posted: 10 Aug 2009 02:00 PM PDT

Star Wars Lightsaber Chopsticks (Japan Advertisement) Red, Blue and Green

These miniature lightsaber chopsticks surely won’t cut through your food like they would in a movie. But if you’re a Star Wars geek or fan, these things definitely have some place in your kitchen or household.

The Star Wars lightsaber chopsticks pay particular attention to detail on the grips, along with the length of the colored blade, Yoda’s green lightsaber is a tad shorter than Darth Vader’s or Luke Skywalker’s.

These Star Wars lightsaber chopsticks are set to invade Japan on November 25, 2009 for ¥960 or approximately $10 USD. They will be officially available via Amazon Japan in red, blue or green lightsaber blade colors.

Star Wars Lightsaber Chopsticks (Japan) Red, Blue and Green

Japan has these amazing looking detailed chopsticks while the US has those deformed bobbleheaded Star Wars USB flash drives, fair enough. :)

[via Technabob]

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Toshiba applies to join the Blu-ray Disc Association (BDA)

Posted: 10 Aug 2009 12:00 PM PDT

Toshiba HD DVD Player Rebranded to Blu-ray (Render)

Toshiba has finally gives in to the powers of Blu-ray after announcing about a month ago, that they will be developing a Blu-ray player. The Japanese electronics behemoth has already filed an application to join the Blu-ray Disc Association (BDA) due to the recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike.

Toshiba aims to give consumers Blu-ray players along with Blu-ray drive-loaded notebooks.

Some information on the Blu-ray Disc Association (BDA):

In 2005, the Blu-ray Disc Founders announced the creation of the Blu-ray Disc Association. The Blu-ray Disc Association, or BDA, re-incorporates the Blu-Ray Disc Founders group, but is now a voluntary membership group open to any corporation or organization with an interest in creating, upholding and/or promoting the BD formats. Those organizations engaged in research, development and/or manufacturing of any BD products or interested in developing and improving the BD formats are also encouraged to pursue membership. Furthermore, the group welcomes any company wanting to learn more about the format as it evolves.

[via Toshiba Japan Press Release]

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Posted by computer at 5:12 PM  

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